6 Latina-Owned Small Businesses to Shop and Support Right Now

August 21, 2020

Here are 6 Latina-owned small businesses for you to shop and support right now!

latina-owned small businesses mrs. holley latina power

Get your own sexy (and super soft) Latina Power shirt ☝🏼 at Jean Zeano Designs

Being Latina is such a point of pride for me. In so many ways, society sees me as “less than.” 


  • Female
  • Young(ish)/Millennial
  • Not rich
  • Not thin 
  • And – I’m not a mom 

But because I’m Latina, I am part of a phenomenal and magical community. 

We Latinas come in so many different shapes, sizes, colors, and levels of fabulous. Tbh, no one can pull off the oversized hoops like we can.  

Our cultures vary, our dialect and colloquialisms vary, and even our cuisine varies. But being a Latina means more — it means power beyond measure. And these Latinas are showing that the sky’s the limit! 

6 Latina-Owned Small Businesses to Shop and Support Right Now

1. Casita Candles

Carla Corazon ❤️ is the owner and creator of Casita Candles. Carla was born in El Salvador, and she is spiritual and sassy–just like her candles. 

“The truth is with all this moving, feelings of displacement can easily find you, but creating a sacred space in my home always made me feel grounded. The ritualistic energy made me feel powerful. The warmth, the scent, and the glow of candles created a sense of safety that comforted me.”

Tan bella! 

I stumbled upon one of Carla’s posts in a Latina Entrepreneur Facebook group called #MakeJefaMoves. There was a massive thread of people begging her to restock her Big Hoop Energy candle. 

latina-owned small businesses mrs. holley casita candles

Smells like Selena rocking the Astrodome,
Cardi slaying the MET Gala,
AOC speaking up in Congress,
And you – crushing your goals. 

If you tell me you didn’t just get goosebumps, you’re lyin’. 

Casita Candles also features a lemongrass and jasmine spa-like scent called Y El Novio? Which helps ward off bad energy from nosey abuelas and tias. 

2. Hija de Tu Madre

Hija de Tu Madre is “on a mission to latinafy your life,” – which, trust me, you totally want. 

Patty Delgado, founder and designer of this culturally-rich and vibrant apparel and accessories company, says that Hija de tu Madre was designed to “celebrate the beautiful mess that is being Latina and Latinx.” 

“Each piece of art and clothing is inspired by my cultural crossroads.” 

The daughter of Mexican immigrants, Patty started her business with Latina Power and $500. 

If you’re ready to embrace your inner Latina, or you need a hoop upgrade, check out one of their most popular pieces: 

latina-owned small businesses mrs. holley jefa earrings

The Jefa Hoops: “The bigger the hoops, the bigger the Jefa.” 

You know it, girl. 

Or, if you’re working from home (sans-hoops and braless–like no one I know 😬) and thriving on that all-you-can-drink homemade cafecito, they’ve got you, boo:

latina-owned small businesses mrs. holley jefa coffee mug

3. Brujita Skincare

Brujita Skincare has one of my all-time favorite brand taglines: 

“We are a community of people who are just a little bit different from the rest. Including and celebrating the misfits that the natural beauty market left behind.” 

It’s like you guys are speaking right to me

Leah Guerrero started Brujita as a passion project. She noticed the crazy-expensive prices of organic and healing skincare products, so she set out to create “affordable, organic, and ethically-sourced” products. Yes ma’am!

Two fan-faves (that sell out in hours, literally) are the Purple Reina Facial Scrub and the Hechizo Facial Serum

Guerrero is a licensed esthetician and many of her products are vegan. 

The Purple Reina Facial Scrub – *chef’s kiss* – is gentle enough to use daily and helps with breakouts, pigmentation or acne scars. It also smells like a blood orange dream. 

latina-owned small businesses mrs. holley brujita face scrub

4. Sunday Energy

A lot of you YouTube-aholics are probably familiar with Melissa Flores, a beauty and lifestyle content creator. She (and her fabulous Dominican eyebrows) recently launched a collection of jewelry called Sunday Energy

She individually curates each piece with a purpose, and each is a tribute (and a little bougie) to the special kind of class that comes with being a Latina. 

My absolute favorite thing in her shop right now: 

latina-owned small businesses mrs. holley evil eye earrings

are these adorable evil eye drop earrings. I’m all kinds of obsessed with everything in her Evil Eye Collection. 

So throw on your faux-leather jeggings, fill in those brows, and get yourself (or your mami) something sparkly from one of the most popular Latina-owned small businesses.

5. Loquita Bath & Body 

Loquita Bath & Body is your 90s Latina dreams come true, with the best-smelling CONCHA bath bombs you’ve ever seen. 

Although, you’ve probably never seen a concha bath bomb, right? 

A concha is a delicious and fluffy Mexican sweet bread. They are called conchas because their crunchy-sweet and colorful topping looks like a seashell. 

latina-owned small businesses mrs. holley concha

While I don’t recommend eating Loquita’s conchas, I do suggest you stop by your local Latinx grocery store to pick up a few. Then you can eat them while you soak in the tub with your bath bomb. 

Loquita’s bath bombs come in some incredible varieties: flan, pan dulce, and unicaca (aka – unicorn 🦄 poop).

If you’re eating Keto, you can stick with the Chill Pill or either of the Selena-themed bath bombs: Como La Flor and Bidi Bidi Bath bombs. (I cannot say that with a straight face 🤣)

Admittedly, I’m not much of a sit-down-in-the-bath girl, but my crazy vapor-rub-obsessed mom (I mean, vaporu) is all over Loquita’s Sana Sana (Colita de Rana Nasal Inhaler): 

(Made with essential oils for when you feel those sniffles coming on.)

6. Lil’ Libros

Not gonna lie: even though I’m not a mom, this is one of the Latina-owned small businesses that makes my heart swell. 

Lil’ Libros was started by two Latina moms, Patty Rodriguez and Ariana Stein (nee Sauceda), in 2014 when they couldn’t find bilingual books for their kids

Damn, y’all. Talk about making lemonade! 

Their books were a hit at Cardi B’s lavish baby shower, and actress Jessica Alba and comedian Ali Wong have featured the company on their social media. 

“At Lil’ Libros, we celebrate Latin American culture and important figures in its history. Our books honor beautiful stories like the life of Mexican painter Frida Kahlo and Cuban music icon, Celia Cruz in English and Spanish with rich and colorful illustrations while also introducing them to concepts like first words, numbers, colors, shapes, and biographies!” 

I may or may not have very prematurely ordered Dónde Está El Chavo? 

And La Catrina: Emotions – Emociones

What It Means to Be Latina

I am a Dominican immigrant. I am bilingual and technically bicultural–I don’t remember a time when I didn’t speak Spanish, but I do remember struggling in grade school to remember the English words for toothpaste and thumb

My grandparents are abuelo y abuela, and I grew up terrified of El Cuco and La Llorona

There have been times, however, where I’ve felt an identity crisis of sorts. I’m not really American, but I’m a little less Dominican than a Dominican. But that’s OK. We Latinx folks are an ever-changing, colorful, whatever-the-opposite-of-homogenous-is group of people. 

One thing’s for sure: we’re in great company! 

Bookmark this page, and take some time to shop or support by sharing these (and any of your other favorite) 6 Latina-owned small businesses. 


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